What is a keyword? How to use

If you are blogging, then it is very important to know what is the keyword. Why is this important for Search Engine Optimization? Will tell you how much importance is the keyword in blogging.

When searching for any information by writing a word associated with that information in any search engine, it is called a keyword. It can also be short and long.

The keyword or Phrase tells the search engine what the post or article you have written is about. For this, the search engine analyzes your post completely.

Importance of keywords

blog keyword
To bring traffic to the blog, SEO has to be done for your blog post and the first and very important step of SEO is the keyword.

If you use keywords according to the post, then Google gives more importance to your post.

Without complete information about the keyword, we can never do SEO for our blog posts. Because of which we will not get traffic from Google.

what is keyword, blog keyword, type of keyword, Keyword Density, Keyword Placement, how to use keyword in blog post, mytekhelp

A keyword is a special term that describes the content written in an entire web page. And how does Google know what your post is about? On the basis of this, the search engine shows the answer to the question found by the user in the search result.

The use of the keyword for ranking blog posts on google should be related to your post topic. So that Google's robots can understand the meaning of the post through that keyword.
For this, we will know deeply

Types of Keyword

There are two types of keywords but according to SEO, there are three types of it.

Short tail keyword
Long-Tail Keywords
LSI Keywords

Next, we will learn about these three in detail.

Short tail keyword

As the name itself suggests, the length of such keywords is short. Its length will be less than about 3 or 3. Short Tail Keyword is a keyword in which very few words are used.

Competition on Short Tail Keywords is enough. Therefore new bloggers should not write posts on the short-tail keyword.

To understand this, see this example.
Main Keyword: - SEO
Short Tail Keyword: - What is SEO?

Long-Tail Keywords

The length of the Long Tail keywords will be approximately 4 or more than 4. Due to being larger than the Short Tail Keyword, it has spoken Long Tail Keywords.

Always try to use Long tail Keyword more.
To understand this, see this example.
Main Keyword: - SEO
Long Tail Keywords: - How to do on-page SEO in a blog?

LSI Keywords

The full name of LSI is Latent Semantic Indexing. LSI Keywords are words similar to the main keyword. In addition to your keyword, Google robots search for more words related to the post.

For example, if your blog post is on 'What is SEO', then it will be adding more such keywords like 'Best SEO tips', 'How do SEO', 'Types of SEO', LSI for your post This is called keywords.

LSI shows the number of times a word has been repeated. If you use the same keyword very often, then it is against the search engine. It is checked by matching the search engine LSI.

When someone searches for a word or sentence in the search engine, at the bottom of the search result page, we see a word similar to that which is called LSI Keywords.

Keyword Density

It is also called Keyword density. Where and how many times the keyword was used in the blog article, it is called the keyword density. Which is expressed by%. It is seen how many times the word is used in every 100 words. A keyword density of around 2% is considered best.

Search engine boats crawl blog posts, they check the density. If the density is good then the post rank is. And if the density is too low or too high then it will not rank. Because the high density will cause the issue of Keyword Stuffing.

Keyword Placement

Always keep in mind in which places you use keywords on your blog. For a good ranking of the blog post, we will tell you about the place where the keyword should be used on the site.

It is important to place the keyword in the correct place of the post.

The keyword should be placed in the following places. like:-

Write the keyword inside the title
Use in the permalink of the post, ie in the Url of the post.
Use the Keyword before the post and in the last paragraph.
Use the Keyword in the image's Alt Tag.
Use in the meta description of the post.
Use keywords in Heading and Subheading.

We hope you understand what the keyword is and why it is important? And how to use it properly. If you like this information then please share it on these social sites.